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recently announced that it would close its Banana Republic business in the UK.Within the last week, Kenneth Cole announced that it would close 63 outlet stores in the US, leaving just two full-price stores.
But Nasty Gal had taken several missteps that made it difficult to turn things around.
For a certain slice of millennials and Gen Z, Amoruso’s aesthetic — and personality — were intoxicating, and she believed they would buy even more heavily into Nasty Gal-branded clothing.
In January 2015, Lululemon-veteran Waterson replaced Amoruso as chief executive.
“She was savvy, and she saw the writing on the wall,” the person said.
The term “#Girlboss” became more ubiquitous than Nasty Gal itself, and Amoruso’s book promotion did not correlate to sales, according to another former executive.